4 Retail Trends That Could Cost You More this Holiday Season

Shoppers find endless money-saving opportunities during the holidays from Black Friday doorbusters to free shipping offerings. However, not every new trend is going to keep more cash in your pocket. Here are four ways you’re going to spend more this season if you don’t mind your wallet.

1. Fewer discounts.

While deals bring shoppers to the door, they make a substantial dent in retail profit margins. Since the recession, discounts have been as ubiquitous as crowds and candy canes during the holiday season. This year, some stores are planning to scale back discounts and offer more value in the forms of increased inventory and product differentiation. Consumers’ demand for coupons and sales will make the strategy difficult to manage in the throes of the holiday season.

2. Higher turkey prices.
The avian flu has dominated headlines over the past few months, increasing egg prices to record highs and now impacting holiday dinners. According to experts, the cost of turkey could increase as much as 19 percent over last year. While this may send a few shoppers into a frenzy, the difference in price is about $5 for a 24lb bird. The increase is unwelcome, but there’s no need to cancel Thanksgiving! Plus, savvy shopping for other parts of your meal will make up for the price hike. Stocking up on grocery coupons from your newspaper or sites like Coupon Sherpa will help you save money on everything from cranberry sauce to stuffing mix.

3. Reduced incentives on Small Business Saturday.
In response to major shopping holidays touting top deals for national retailers, American Express rolled out Small Business Saturday in 2010 to encourage cardholders to shop local. Despite good press over the last five years, American Express is nixing the statement credit given to cardholders for spending locally during the event. The impact of this move on Small Business Saturday 2015 is unknown, though consumers should always consider shopping locally. As much as 52 percent of money spent locally stays in the community, with sales from independent retailers occurring through the season.

4. Rising self-gifting.
According to data from the National Retail Federation, many of us will treat ourselves to the tune of $130 worth of self-gifts this season, a survey high for the national trade organization. While the temptation to pick up a few things for yourself is strong, foregoing personal purchases until after the holidays is one of the best ways to stay in budget. Plus, Dec. 26 boasts huge discounts on apparel, electronics and holiday decor, offering a great opportunity to treat yo’self for less.